MTV EXIT is a multimedia campaign to raise awareness amongst youth about human trafficking. The Youth Sessions program achieves this by bringing together creative professionals and youth leaders to create materials and activities that are engaging, informative and inspire action.
Key Project Information.
Location: Bandung
Dates:
– Creative kick-off session: Sat 12thAug 2012
– Youth leadership session: Mon 27th& Tues 28th Aug 2012
– Creative campaign activities: Weds 29th – Fri 31st Aug 2012
– MTV EXIT Concert: Sat 1stSep 2012
– Action Day: Sun 2nd Sep 2012
– Schools Outreach – week commencing Mon 3rd 2012
Background.
Human Trafficking is one of the most serious human rights challenges facing our society. It is modern day slavery and a growing illegal trade with profits running into billions of dollars. Estimates show that between 4 to 27 million people are suffering in slave-like conditions across the globe. Trafficking is a crime that transcends borders and does not care about age, gender or race.
Indonesia is a country where thousands of victims are sourced and sold either internally, from rural parts of the country to urban centres, or across boarders into foreign countries where they often find themselves in exploitative situations. Men, woman and children will continue to migrate for work opportunitiesin the hope that they will secure a better income. However,recruiters and traffickers take advantage of this hope andlie to their victims about the type of work and living conditions. Many victims of human trafficking are trapped into forced labour, forced sexual exploitation or domestic work in abusive conditions that provide them with little, if any, income. They often face serious physical abuse on a daily basis and threats directed at their family. Their freedom is taken away and their basic human rights are ignored.
Check out our website atwww.mtvexit.org and this music videocreated by MTV EXIT and Muse.
The Campaign.
The aim is simple:get as many youth as possible to ‘Join The Fight’ by making a pledge to end human trafficking in Indonesia.
To make a pledge, youth will be asked to submit a head-shotphoto of themselves. The more photos we collect, the more momentum and support we will have to end human trafficking and exploitation in Indonesia!
The campaign will run both on and off-line to target as wide ofan audience as possible. A short campaign video will be hosted on the MTV EXIT website leading to the following4 simple actions:
1) Join us for Action day on Sunday 2nd August.
2) Share this video with one person you care about.
3) Add your personal pledge next to hundreds of fellow Indonesians.
4) Download this short toolkit and run your own awareness session in aschool, community center, university, place of worship or work place.
Activities will take place the week before the MTV EXIT concert, at the concert event itself, and at aJoin The Fight event where the campaign and its supporter’s will be celebrated and showcased to key stakeholders.
We need YOU.
MTV EXIT will be hiring 4 team leaders with different mediaskills to lead the development of groundbreaking creative ideas.
What materials, activitiesand stunts can you create that will turn heads and get people talking about human trafficking? What will inspire and empower youth to Join the Fight andcontinue to promote the campaign?
Each team leader will be provided with a budget for materials and to hire a small support team, key messaging support, and a group of highly motivated youth leaders to rollout their idea.
In addition, we will also be hiring a video producer to create the Safe Migration PSA in advance of the Youth Sessions.
MORE INFO
Bandung Creative City Forum
Jalan Purnawarman 70 Bandung
Telp/fax: (62-22) 253 4746
Email : bccf.bdg@gmail.com
Twitter @BCCF_bdg
Blog : www.bandungcreativecityforum.wordpress.com
Website : www.bccf-bdg.com
Grace Tobing
Indonesia Youth Session Coordinator .
bandungcreativecityforum 